Cause Marketing Rocks!
Publishing (our launch platform):
Nonprofit publishing where content is “donated” via invitation-only submissions and co-creation to run on on Giving Forward properties (websites). Half of net advertising revenue is distributed to the nonprofits selected by the contributors and readers/consumers of the content. Both the reader and content creator are critical to generating the ad revenue which is why we record a “vote” in where the ad revenue share is distributed. The remaining 50% of ad revenue is retained by Giving Forward to cover operating costs, develop new cause marketing and philanthropic initiatives and fulfill our mission.
Operating online media/advertising PSA (Public Service Announcement) advertising platforms (nonprofit ad exchange):
Facilitating low cost or no-cost access by nonprofits (including ourselves) to unsold online media including providing assistance with:
creative development (ads and landing pages)
Value creation through the recycling of brand-unsafe ad placements rejected by advertisers.
Conversion of unsold media to revenue for nonprofits via cause marketing, sponsorship, advertising and donations
Educating marketers and corporate decision-makers through publishing, events and networking on best practices in:
- Cause Marketing
- Corporate Social Responsibility
Empower The Individual
With Cause Marketing the Giving Forward Way, Members decide where the $$ goes.
Once we launch we’ll have a curated list of causes, think you can recruit 5000 Members to donate their time and attention consuming great content, let us know and we’ll see if we can add your cause.
Visit Our Sites, Volunteer or Donate
Once we start publishing you’ll be able to help us just by consuming our great content and enjoying it. If you like it, share it.
Other ways you can help include: