A nonprofit publisher giving 50% of ad revenue to charity.

Giving Forward is a nonprofit publishing platform powering several websites/brands; We donate 50% of net ad revenue to the nonprofits. To help us decide the level to which we should support our curated list of nonprofits we use a voting system of points, Our Members and Contributors are both critical to our success.

Here’s how it works:

a) Content creation / co-creation: The content creator or co-creator (working with our team) is instrumental in the process of publishing. Therefore, they get a vote in how we split the 50% of net ad revenue charity pot we donate. Their votes are proportional to how much their content is viewed using the points system.

b) Content consumption (reading, viewing, listening): Your attention and content consumption is what powers the system. Sponsors, and advertisers pay us to get your attention. You are critically important so your vote for a nonprofit is important. Register as a Member in order to select your nonprofit cause. If you don’t register for a specific nonprofit the points go into our “Special Causes” bucket where we deploy it where we see a need. If someone referred you to the content their cause choice becomes the default for that visit if you aren’t already registered.

c) Content sharing (via social media, email or other digital means): People and organizations share the content they love. Everyone can share:

  • Readers/viewers: When you share socially, your cause goes along with the link as the default for new readers (unregistered) which is great because your selected cause gets more points/votes.
  • Content Creators are already earning point based on views. As a creator you can double the points/votes for views by sharing your content. You can even share other contributed content. Your selected nonprofit cause goes along with the link as the default for new unregistered visitors.
  • Business (including sponsors) Supporting a cause already with direct donation, GREAT! Help them even more by sharing our content with employees and customers, They will both appreciate it. Your cause goes along with the link as the default for new readers
  • Nonprofits, your supporters can help you in ways beyond just writing checks. Have them visit Giving Forward sites and the more they read and watch the more revenue Giving Forward shares with you.

The Back End Points System:

Despite the amazing power of the Internet, we can’t track the exact value of each Member’s specific content consumption, nor would we want to. Our mission is to deploy at least 50% of net advertising revenues We know how big the overall donation pool is, and use a points system to calculate what we are allocating to each nonprofit cause. It’s quite simple, we use a points system and a technology designed and developed by AIM, Alternatives In Marketing, Inc. (licensed to Giving Forward).

The donations Giving Forward makes are based on content consumption behaviors which generate ad revenue (reading content, watching video, filling out surveys, listening to audio, playing games, taking quizzes etc.). Half the points go to the content creator’s chosen nonprofit and half the points go to the reader/viewer’s chosen nonprofit. If a sharing activity resulted in content consumption, and it’s a new reader then we set the reader’s choice points to the nonprofit the sharing party designated (we automate that).

Nonprofits (our curated list